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50 Most Followed Makeup Brands on X Worldwide

71 makeup brands ranked by followers on X worldwide. Sephora leads with 2.13M followers, ahead of Kat Von D | Hollywood CA (1.51M) and M·A·C Cosmetics (1.49M). November 2026 ranking, updated weekly.

71 accounts rankedTotal audience: 23.1MUpdated November 14, 2026

RankNameFollowers20 days
1 = SephoraUnited States
@sephora · Brand		 2.13M
2 = Kat Von D | Hollywood CAUnited States
@thekatvond · Brand		 1.51M
3 = M·A·C CosmeticsUnited States
@maccosmetics · Brand		 1.49M
4 = ColourPop CosmeticsUnited States
@colourpopco · Brand		 1.25M
5 = NYX Pro Makeup USUnited States
@nyxcosmetics · Brand		 1.24M
6 = Urban Decay CosmeticsUnited States
@urbandecay · Brand		 1.16M
7 = MorpheUnited States
@morphebrushes · Brand		 1.06M
8 = Benefit Cosmetics USUnited States
@benefitbeauty · Brand		 955K
9 = e.l.f. CosmeticsUnited States
@elfcosmetics · Brand		 941K
10 = Tarte CosmeticsUnited States
@tartecosmetics · Brand		 855K
11 = Anastasia Beverly HillsUnited States
@abhcosmetics · Brand		 815K
12 = FENTY BEAUTY BY RIHANNAUnited States
@fentybeauty · Brand		 768K
13 = IPSYUnited States
@ipsy · Brand		 682K
14 = Maybelline New YorkPhilippines
@maybelline · Brand		 663K
15 new NARS CosmeticsUnited States
@narscosmetics · Brand		 620K
16 ▼ 1 COVERGIRLUnited States
@covergirl · Brand		 532K
17 ▼ 1 L'Oréal Paris USAUnited States
@lorealparisusa · Brand		 481K
18 ▼ 1 Stila CosmeticsUnited States
@stilacosmetics · Brand		 439K
19 ▼ 1 CachoMakeUpPeru
@yocarlosoficial · Brand		 336K
20 ▼ 1 Lancôme USAUnited States
@lancomeusa · Brand		 327K

How the score is calculated