EN
total followers 50.5M

About Sephora✎ fix

Sephora is a beauty retailer built around makeup, skincare and fragrance. It sells products from a wide range of beauty brands alongside its own, and operates in the United States as well as in other markets, with separate regional presences such as Germany and Türkiye. As a well-known name in the beauty trade, it is a destination for shoppers who want to discover and compare products across several categories in one place.

Online, the brand shares beauty news, inspiration and makeup tips, many of them from professional artists and from the brands it carries. Its video content includes tutorials for hair and makeup, covering looks from everyday and natural to dramatic and smoky, as well as closer looks at popular products and the latest innovations in beauty. Across its social presence, the brand frames its message around belonging and community, with a consistent English-language voice aimed at beauty enthusiasts.

Written automatically from public posts.

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Accounts✎ fix

AccountFollowersShare14 days30 daysOpen the account
Sephora · Instagram@sephora · 9,160 posts 22.8M 45 % ↗
Sephora · Facebook@sephora 20.3M 40 % ↗
Sephora · TikTok@sephora · 41.5m likes 2.57M 5.1 % ↗
Sephora · X@sephora · 150,976 posts 2.13M 4.2 % ↗
Sephora · YouTube@sephora · 384m total views 1.57M 3.1 % ↗
Sephora · Pinterest@sephora 1.17M 2.3 % ↗

Total followers over 14 days

+17K since Oct 31, 2026

50.6M50.5M
Oct 31Nov 2Nov 4Nov 6Nov 8Nov 10Nov 12

All rankings✎ fix

Rank in every ranking where they appear, network by network.

RankingInstagramInstagramFacebookFacebookTikTokTikTokXXYouTubeYouTubePinterestPinterestAll networks
World#516#813#15,073#3,563#26,036#327#116
United States#157#207#2,357#1,105#6,585#70#41
Beauty · World#7#33#367#14#270#10#1
Beauty · United States#5#4#69#6#87#2#1
Makeup · World#4#24#197#12#156#6#1
Makeup · United States#4#4#44#6#60#2#1

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