500 Most Followed Makeup Accounts on Instagram Worldwide

6,594 makeup accounts ranked by followers on Instagram worldwide. Huda Beauty leads with 56.2M followers, ahead of M·A·C Cosmetics (24.4M) and Kylie Cosmetics (23.8M). November 2026 ranking, updated weekly.

6,594 accounts rankedTotal audience: 2.9BUpdated November 13, 2026

Rank	Name	Followers	13 days
1 =	Huda Beauty @hudabeauty · Public figure	56.2M
2 =	M·A·C Cosmetics @maccosmetics · Brand	24.4M
3 =	Kylie Cosmetics @kyliecosmetics · Brand	23.8M
4 =	Sephora @sephora · Brand	22.8M
5 =	James Charles @jamescharles · Public figure	18.6M
6 =	NikkieTutorials @nikkietutorials · Public figure	18.5M
7 ▲ 1	BIANCA BOCA ROSA 👄 @bianca · Public figure	18.3M
8 ▼ 1	Beli @belindapop · Public figure	18.2M
9 =	Anastasia Beverly Hills @anastasiabeverlyhills · Brand	17.8M
10 =	Rossa @itsrossa910 · Public figure	17.5M
11 =	Nadine Nassib Njeim @nadine.nassib.njeim · Public figure	16.9M
12 =	NYX Professional Makeup @nyxcosmetics · Brand	14.1M
13 =	O Boticário @oboticario · Brand	13.6M
14 =	FENTY BEAUTY BY RIHANNA @fentybeauty · Brand	13.4M
15 =	YSL Beauty Official @yslbeauty · Brand	13.1M
16 =	Jeffree Star @jeffreestar · Public figure	12.7M
17 =	Maybelline New York @maybelline · Brand	12.7M
18 =	Noha Nabil نهى نبيل @noha · Content creator	12.5M
19 =	L'Oréal Paris Official @lorealparis · Brand	12.4M
20 =	Goar Avetisyan @goar_avetisyan · Content creator	12.3M

How the score is calculated