Explore
EN

500 Most Subscribed Makeup Accounts on YouTube Worldwide

2,016 makeup accounts ranked by followers on YouTube worldwide. James Charles leads with 23.7M followers, ahead of Jeffree Star (15.5M) and NikkieTutorials (15.4M). November 2026 ranking, updated weekly.

2,016 accounts rankedTotal audience: 1.14BUpdated November 14, 2026

RankNameFollowers14 days
1 = James CharlesUnited States
@jamescharles · Public figure		 23.7M
2 new Jeffree StarUnited States
@jeffreestar · Public figure		 15.5M
3 ▼ 1 NikkieTutorialsNetherlands
@nikkietutorials · Public figure		 15.4M
4 ▼ 1 Rachel LevinUnited States
@rclbeauty101 · Public figure		 14.2M
5 ▼ 1 Emmy CombsUnited States
@emmycombss · Content creator		 13.7M
6 ▼ 1 Makeup by Parul GargIndia
@makeupbyparulgarg · Content creator		 12M
7 ▼ 1 ZoellaUnited Kingdom
@zoella280390 · Public figure		 10.4M
8 ▼ 1 Denitslava MakeupUnited States
@denitslavamakeup · Content creator		 8.55M
9 ▼ 1 Michelle PhanUnited States
@michellephan · Public figure		 8.5M
10 ▼ 1 Atarah MayhewUnited Kingdom
@atarahmayhew · Content creator		 8.07M
11 ▼ 1 Bailey SarianUnited States
@baileysarian · Content creator		 8.01M
12 ▼ 1 Tati WestbrookUnited States
@tati · Public figure		 7.83M
13 ▼ 1 Royal GangIndia
@royalgang_official · Media		 7.64M
14 ▼ 1 SoyaleriosMexico
@soyalerios · Content creator		 7.52M
15 ▼ 1 Brooklyn and BaileyUnited States
@brooklynandbailey · Public figure		 7.48M
16 ▼ 1 molchanovamua
@molchanovamua · Content creator		 6.96M
17 ▼ 1 Mekup ArtUnited States
@mekupart · Media		 6.95M
18 ▼ 1 The Beauty HubUnited States
@thebeautyhub · Media		 6.94M
19 new Shab & KassieUnited Kingdom
@shabandkassie · Content creator		 6.84M
20 ▼ 2 Bella Dias MakeupBrazil
@bellamakeup · Content creator		 6.14M

How the score is calculated