500 Most Followed Brands on Social Media Worldwide

308,250 brands worldwide, ranked by combined followers on Instagram, TikTok, YouTube… Instagram leads with 827M followers, ahead of Real Madrid C.F. (496M) and FC Barcelona (446M). November 2026 ranking, updated weekly.

308,250 profiles rankedTotal audience: 113BUpdated November 13, 2026

Rank	Name	total followers	19 days	By network
1 =	Instagram Brand	827M		686M68.1M38.2M27.4M6.23M1.08M 686M68.1M38.2M+368.1M38.2M27.4M6.23M1.08M+5+4+3+2+168.1M38.2M27.4M6.23M1.08M+5+4+3+2+1
2 =	Real Madrid C.F. Brand	496M		183M136M79.6M49.6M21.6M20.7M4.78M473K 183M136M79.6M+579.6M49.6M21.6M20.7M4.78M473K+6+5+4+3+2+1183M136M79.6M49.6M21.6M20.7M4.78M473K+8+7+6+5+4+3+2+1
3 =	FC Barcelona Brand	446M		150M130M74.3M46.9M27.9M16.8M116K55.2K 150M130M74.3M+574.3M46.9M27.9M16.8M116K55.2K+6+5+4+3+2+1150M130M74.3M46.9M27.9M16.8M116K55.2K+8+7+6+5+4+3+2+1
4 =	Nike Brand	367M		291M39.5M15.2M9.49M9.38M2.28M 291M39.5M15.2M+339.5M15.2M9.49M9.38M2.28M+5+4+3+2+139.5M15.2M9.49M9.38M2.28M+5+4+3+2+1
5 =	UEFA Champions League Brand	348M		121M96.3M60.9M53.2M16.5M 121M96.3M60.9M+260.9M53.2M16.5M+3+2+1121M96.3M60.9M53.2M16.5M+5+4+3+2+1
6 =	YouTube Brand	260M		109M68.7M46.7M30.4M4.68M603K 109M68.7M46.7M+346.7M30.4M4.68M603K+4+3+2+168.7M46.7M30.4M4.68M603K+5+4+3+2+1
7 =	NBA Brand	258M		87.9M54.6M47.1M27.5M24.6M12.2M3.55M507K 87.9M54.6M47.1M+527.5M24.6M12.2M3.55M507K+5+4+3+2+187.9M54.6M47.1M27.5M24.6M12.2M3.55M507K+8+7+6+5+4+3+2+1
8 =	FIFA World Cup Brand	256M		84.1M79.5M67.1M13.2M12.2M 84.1M79.5M67.1M+213.2M12.2M+2+184.1M79.5M67.1M13.2M12.2M+5+4+3+2+1
9 =	Premier League Brand	248M		80.7M75.1M46.3M28M10.3M7.81M 80.7M75.1M46.3M+328M10.3M7.81M+3+2+180.7M75.1M46.3M28M10.3M7.81M+6+5+4+3+2+1
10 =	LaLiga Brand	229M		95.5M55.9M48.7M15.3M13.1M 95.5M55.9M48.7M+215.3M13.1M+2+155.9M48.7M15.3M13.1M+4+3+2+1
11 =	Cocomelon - Nursery Rhymes Brand	215M		203M8.63M2.54M790K 203M8.63M2.54M+18.63M2.54M790K+3+2+18.63M2.54M790K+3+2+1
12 =	Paris Saint-Germain Brand	211M		67.7M57M56.8M11M10.1M5.43M2.53M553K 67.7M57M56.8M+511M10.1M5.43M2.53M553K+5+4+3+2+167.7M57M56.8M11M10.1M5.43M2.53M553K+8+7+6+5+4+3+2+1
13 =	TikTok Brand	209M		96.8M83.7M24.8M2.69M1.07M 96.8M83.7M24.8M+224.8M2.69M1.07M+3+2+124.8M2.69M1.07M+3+2+1
14 =	UFC Brand	195M		81.5M50.9M23.2M19.6M12.7M7.2M305K70K 81.5M50.9M23.2M+523.2M19.6M12.7M7.2M305K70K+6+5+4+3+2+150.9M23.2M19.6M12.7M7.2M305K70K+7+6+5+4+3+2+1
15 =	Manchester City Brand	194M		60.9M57M38.3M17.9M10.7M9.67M 60.9M57M38.3M+317.9M10.7M9.67M+3+2+160.9M57M38.3M17.9M10.7M9.67M+6+5+4+3+2+1
16 =	Liverpool FC Brand	185M		60.6M48.4M30.3M24.2M12.7M7.85M1.15M 60.6M48.4M30.3M+430.3M24.2M12.7M7.85M1.15M+5+4+3+2+160.6M48.4M30.3M24.2M12.7M7.85M1.15M+7+6+5+4+3+2+1
17 =	Marvel Entertainment Brand	179M		65.3M40.1M24M19.7M17.5M10.9M1.39M119K 65.3M40.1M24M+524M19.7M17.5M10.9M1.39M119K+6+5+4+3+2+165.3M40.1M24M19.7M17.5M10.9M1.39M119K+8+7+6+5+4+3+2+1
18 =	Juventus Brand	173M		59M46.9M45.1M14.7M6.64M613K101K 59M46.9M45.1M+414.7M6.64M613K101K+4+3+2+159M46.9M45.1M14.7M6.64M613K101K+7+6+5+4+3+2+1
19 =	Manchester United Brand	172M		87.5M38.2M34.6M11.6M 87.5M38.2M34.6M+111.6M+138.2M34.6M11.6M+3+2+1
20 =	Facebook Brand	171M		155M7.88M3.09M2.29M2.09M661K 155M7.88M3.09M+37.88M3.09M2.29M2.09M661K+5+4+3+2+17.88M3.09M2.29M2.09M661K+5+4+3+2+1

How the score is calculated