I 500 marchi più seguiti sui social al mondo

308.250 marchi al mondo, classificati per follower sommati su Instagram, TikTok, YouTube… Instagram è in testa con 827 Mln follower, davanti a Real Madrid C.F. (496 Mln) e FC Barcelona (446 Mln). Classifica di novembre 2026, aggiornata ogni settimana.

308.250 profili in classificaPubblico totale: 113 MrdAggiornato il 13 novembre 2026

Posizione	Nome	follower totali	19 giorni	Per social
1 =	Instagram Marchio	827 Mln		686 Mln68,1 Mln38,2 Mln27,4 Mln6,23 Mln1,08 Mln 686 Mln68,1 Mln38,2 Mln+368,1 Mln38,2 Mln27,4 Mln6,23 Mln1,08 Mln+5+4+3+2+168,1 Mln38,2 Mln27,4 Mln6,23 Mln1,08 Mln+5+4+3+2+1
2 =	Real Madrid C.F. Marchio	496 Mln		183 Mln136 Mln79,6 Mln49,6 Mln21,6 Mln20,7 Mln4,78 Mln473 K 183 Mln136 Mln79,6 Mln+579,6 Mln49,6 Mln21,6 Mln20,7 Mln4,78 Mln473 K+6+5+4+3+2+1183 Mln136 Mln79,6 Mln49,6 Mln21,6 Mln20,7 Mln4,78 Mln473 K+8+7+6+5+4+3+2+1
3 =	FC Barcelona Marchio	446 Mln		150 Mln130 Mln74,3 Mln46,9 Mln27,9 Mln16,8 Mln116 K55,2 K 150 Mln130 Mln74,3 Mln+574,3 Mln46,9 Mln27,9 Mln16,8 Mln116 K55,2 K+6+5+4+3+2+1150 Mln130 Mln74,3 Mln46,9 Mln27,9 Mln16,8 Mln116 K55,2 K+8+7+6+5+4+3+2+1
4 =	Nike Marchio	367 Mln		291 Mln39,5 Mln15,2 Mln9,49 Mln9,38 Mln2,28 Mln 291 Mln39,5 Mln15,2 Mln+339,5 Mln15,2 Mln9,49 Mln9,38 Mln2,28 Mln+5+4+3+2+139,5 Mln15,2 Mln9,49 Mln9,38 Mln2,28 Mln+5+4+3+2+1
5 =	UEFA Champions League Marchio	348 Mln		121 Mln96,3 Mln60,9 Mln53,2 Mln16,5 Mln 121 Mln96,3 Mln60,9 Mln+260,9 Mln53,2 Mln16,5 Mln+3+2+1121 Mln96,3 Mln60,9 Mln53,2 Mln16,5 Mln+5+4+3+2+1
6 =	YouTube Marchio	260 Mln		109 Mln68,7 Mln46,7 Mln30,4 Mln4,68 Mln603 K 109 Mln68,7 Mln46,7 Mln+346,7 Mln30,4 Mln4,68 Mln603 K+4+3+2+168,7 Mln46,7 Mln30,4 Mln4,68 Mln603 K+5+4+3+2+1
7 =	NBA Marchio	258 Mln		87,9 Mln54,6 Mln47,1 Mln27,5 Mln24,6 Mln12,2 Mln3,55 Mln507 K 87,9 Mln54,6 Mln47,1 Mln+527,5 Mln24,6 Mln12,2 Mln3,55 Mln507 K+5+4+3+2+187,9 Mln54,6 Mln47,1 Mln27,5 Mln24,6 Mln12,2 Mln3,55 Mln507 K+8+7+6+5+4+3+2+1
8 =	FIFA World Cup Marchio	256 Mln		84,1 Mln79,5 Mln67,1 Mln13,2 Mln12,2 Mln 84,1 Mln79,5 Mln67,1 Mln+213,2 Mln12,2 Mln+2+184,1 Mln79,5 Mln67,1 Mln13,2 Mln12,2 Mln+5+4+3+2+1
9 =	Premier League Marchio	248 Mln		80,7 Mln75,1 Mln46,3 Mln28 Mln10,3 Mln7,81 Mln 80,7 Mln75,1 Mln46,3 Mln+328 Mln10,3 Mln7,81 Mln+3+2+180,7 Mln75,1 Mln46,3 Mln28 Mln10,3 Mln7,81 Mln+6+5+4+3+2+1
10 =	LaLiga Marchio	229 Mln		95,5 Mln55,9 Mln48,7 Mln15,3 Mln13,1 Mln 95,5 Mln55,9 Mln48,7 Mln+215,3 Mln13,1 Mln+2+155,9 Mln48,7 Mln15,3 Mln13,1 Mln+4+3+2+1
11 =	Cocomelon - Nursery Rhymes Marchio	215 Mln		203 Mln8,63 Mln2,54 Mln790 K 203 Mln8,63 Mln2,54 Mln+18,63 Mln2,54 Mln790 K+3+2+18,63 Mln2,54 Mln790 K+3+2+1
12 =	Paris Saint-Germain Marchio	211 Mln		67,7 Mln57 Mln56,8 Mln11 Mln10,1 Mln5,43 Mln2,53 Mln553 K 67,7 Mln57 Mln56,8 Mln+511 Mln10,1 Mln5,43 Mln2,53 Mln553 K+5+4+3+2+167,7 Mln57 Mln56,8 Mln11 Mln10,1 Mln5,43 Mln2,53 Mln553 K+8+7+6+5+4+3+2+1
13 =	TikTok Marchio	209 Mln		96,8 Mln83,7 Mln24,8 Mln2,69 Mln1,07 Mln 96,8 Mln83,7 Mln24,8 Mln+224,8 Mln2,69 Mln1,07 Mln+3+2+124,8 Mln2,69 Mln1,07 Mln+3+2+1
14 =	UFC Marchio	195 Mln		81,5 Mln50,9 Mln23,2 Mln19,6 Mln12,7 Mln7,2 Mln305 K70 K 81,5 Mln50,9 Mln23,2 Mln+523,2 Mln19,6 Mln12,7 Mln7,2 Mln305 K70 K+6+5+4+3+2+150,9 Mln23,2 Mln19,6 Mln12,7 Mln7,2 Mln305 K70 K+7+6+5+4+3+2+1
15 =	Manchester City Marchio	194 Mln		60,9 Mln57 Mln38,3 Mln17,9 Mln10,7 Mln9,67 Mln 60,9 Mln57 Mln38,3 Mln+317,9 Mln10,7 Mln9,67 Mln+3+2+160,9 Mln57 Mln38,3 Mln17,9 Mln10,7 Mln9,67 Mln+6+5+4+3+2+1
16 =	Liverpool FC Marchio	185 Mln		60,6 Mln48,4 Mln30,3 Mln24,2 Mln12,7 Mln7,85 Mln1,15 Mln 60,6 Mln48,4 Mln30,3 Mln+430,3 Mln24,2 Mln12,7 Mln7,85 Mln1,15 Mln+5+4+3+2+160,6 Mln48,4 Mln30,3 Mln24,2 Mln12,7 Mln7,85 Mln1,15 Mln+7+6+5+4+3+2+1
17 =	Marvel Entertainment Marchio	179 Mln		65,3 Mln40,1 Mln24 Mln19,7 Mln17,5 Mln10,9 Mln1,39 Mln119 K 65,3 Mln40,1 Mln24 Mln+524 Mln19,7 Mln17,5 Mln10,9 Mln1,39 Mln119 K+6+5+4+3+2+165,3 Mln40,1 Mln24 Mln19,7 Mln17,5 Mln10,9 Mln1,39 Mln119 K+8+7+6+5+4+3+2+1
18 =	Juventus Marchio	173 Mln		59 Mln46,9 Mln45,1 Mln14,7 Mln6,64 Mln613 K101 K 59 Mln46,9 Mln45,1 Mln+414,7 Mln6,64 Mln613 K101 K+4+3+2+159 Mln46,9 Mln45,1 Mln14,7 Mln6,64 Mln613 K101 K+7+6+5+4+3+2+1
19 =	Manchester United Marchio	172 Mln		87,5 Mln38,2 Mln34,6 Mln11,6 Mln 87,5 Mln38,2 Mln34,6 Mln+111,6 Mln+138,2 Mln34,6 Mln11,6 Mln+3+2+1
20 =	Facebook Marchio	171 Mln		155 Mln7,88 Mln3,09 Mln2,29 Mln2,09 Mln661 K 155 Mln7,88 Mln3,09 Mln+37,88 Mln3,09 Mln2,29 Mln2,09 Mln661 K+5+4+3+2+17,88 Mln3,09 Mln2,29 Mln2,09 Mln661 K+5+4+3+2+1

Come si calcola il punteggio