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500 Most Followed Instagram Accounts Worldwide

545,922 Instagram accounts (Instagram influencers, brands and media) ranked by followers worldwide. Instagram leads with 686M followers, ahead of Cristiano Ronaldo (681M) and Leo Messi (517M). November 2026 ranking, updated weekly.

545,922 accounts rankedTotal audience: 227BUpdated November 13, 2026

RankNameFollowers13 days
1 = InstagramUnited States
@instagram · Brand		 686M
2 = Cristiano RonaldoPortugal
@cristiano · Public figure		 681M
3 = Leo MessiArgentina
@leomessi · Public figure		 517M
4 = Selena GomezUnited States
@selenagomez · Public figure		 402M
5 = Kylie JennerUnited States
@kyliejenner · Public figure		 381M
6 = Dwayne JohnsonUnited States
@therock · Public figure		 380M
7 = Ariana GrandeUnited States
@arianagrande · Public figure		 362M
8 = Kim KardashianUnited States
@kimkardashian · Public figure		 344M
9 = BeyoncéUnited States
@beyonce · Public figure		 298M
10 = Khloé KardashianUnited States
@khloekardashian · Public figure		 291M
11 = NikeUnited States
@nike · Brand		 291M
12 = Justin BieberCanada
@lilbieber · Public figure		 286M
13 = Kendall JennerUnited States
@kendalljenner · Public figure		 278M
14 = Taylor SwiftUnited States
@taylorswift · Public figure		 272M
15 = Virat KohliIndia
@virat.kohli · Public figure		 271M
16 = National GeographicUnited States
@natgeo · Media		 268M
17 = Neymar JrBrazil
@neymarjr · Public figure		 241M
18 = Jennifer LopezUnited States
@jlo · Public figure		 240M
19 = Kourtney KardashianUnited States
@kourtneykardash · Public figure		 209M
20 = Miley CyrusUnited States
@miley · Public figure		 205M

How the score is calculated