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50 Most Followed Makeup Brands on Threads Worldwide

59 makeup brands ranked by followers on Threads worldwide. Sephora leads with 3.39M followers, ahead of O Boticário (2.58M) and Kylie Cosmetics (2.22M). November 2026 ranking, updated weekly.

59 accounts rankedTotal audience: 30.3MUpdated November 14, 2026

RankNameFollowers17 days
1 = Sephora
@sephora · Brand		 3.39M
2 = O BoticárioBrazil
@oboticario · Brand		 2.58M
3 = Kylie CosmeticsUnited States
@kyliecosmetics · Brand		 2.22M
4 = FENTY BEAUTY BY RIHANNAUnited States
@fentybeauty · Brand		 2.03M
5 = Anastasia Beverly HillsUnited States
@anastasiabeverlyhills · Brand		 1.95M
6 = L'Oréal Paris OfficialFrance
@lorealparis · Brand		 1.84M
7 = Maybelline New YorkPhilippines
@maybelline · Brand		 1.71M
8 = NYX Professional MakeupCanada
@nyxcosmetics · Brand		 1.67M
9 = Too Faced CosmeticsUnited States
@toofaced · Brand		 1.42M
10 = Rare Beauty by Selena GomezUnited States
@rarebeauty · Brand		 1.18M
11 = Benefit Cosmetics USUnited States
@benefitcosmetics · Brand		 1.17M
12 = e.l.f. CosmeticsUnited States
@elfcosmetics · Brand		 1.1M
13 = Kat Von D | Hollywood CAUnited States
@thekatvond · Brand		 1.09M
14 = MorpheUnited States
@morphebrushes · Brand		 1.08M
15 = GlossierUnited States
@glossier · Brand		 480K
16 = ЛЭТУАЛЬRussia
@letoile_official · Brand		 459K
17 = Revolution MakeupUnited Kingdom
@makeuprevolution · Brand		 422K
18 = RevlonUnited States
@revlon · Brand		 411K
19 = Juvia's PlaceUnited States
@juviasplace · Brand		 391K
20 = Milk MakeupUnited States
@milkmakeup · Brand		 384K

How the score is calculated