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e.l.f. Cosmetics Followers and statistics on 7 networks
Brand · Makeup · 
United States · New York ✎ Fix
Official website: elfcosmetics.com
#2Instagram · Beauty · New York#5TikTok · Makeup · New York#597All networks · Brands · World#179All networks · Brands · United States
About e.l.f. Cosmetics✎ fix
e.l.f. Cosmetics is an American beauty brand based in New York that makes affordable makeup, skincare and hair care products. Its range covers eyes, lips and face, from lipstick and eyeshadow to lip gloss and mineral makeup. The brand describes its formulas as clean, vegan, cruelty-free and Fair Trade Certified, and presents its mission as making the best of beauty accessible to everyone.
On social networks, the brand shares step-by-step makeup tutorials, skincare tips and tricks, and product launches, with content aimed at both beginners and experienced beauty fans. Its skincare and hair care lines have their own dedicated pages alongside the main brand presence, and it also promotes a pop-up retail concept. The tone is playful and bold, built around wordplay on the brand name and an encouragement to explore and express your own style.
Written automatically from public posts.
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Accounts✎ fix
| Account | Followers | Share | 19 days | 30 days | Open the account | |
|---|---|---|---|---|---|---|
| e.l.f. Cosmetics · Instagram@elfcosmetics · 11,573 posts | 7.66M | 48 % | ↗ | |||
| e.l.f. Cosmetics · TikTok@elfyeah · 65m likes | 3.04M | 19 % | ↗ | |||
| e.l.f. Cosmetics | New York NY · Facebook@elfcosmetics | 2.64M | 17 % | ↗ | |||
| e.l.f. Cosmetics · Threads@elfcosmetics | 1.1M | 7.0 % | ↗ | |||
| e.l.f. Cosmetics · X@elfcosmetics · 56,560 posts | 941K | 6.0 % | ↗ | |||
| e.l.f. Cosmetics · YouTube@elfcosmetics · 264m total views | 233K | 1.5 % | ↗ | |||
| e.l.f. Cosmetics · Pinterest@elfcosmetics | 184K | 1.2 % | ↗ | |||
Total followers over 19 days
+26.5K since Oct 27, 2026
All rankings✎ fix
Rank in every ranking where they appear, network by network.
| Ranking | TikTok | Threads | X | YouTube | All networks | |||
|---|---|---|---|---|---|---|---|---|
| World | #2,909 | #12,231 | #11,463 | #1,126 | #8,597 | #118,640 | #2,559 | #597 |
| United States | #708 | #1,993 | #2,300 | #444 | #2,538 | #28,135 | #312 | #179 |
| New York | #28 | #88 | #96 | #13 | #76 | #533 | #21 | #6 |
| New York | #28 | #84 | #85 | #12 | #67 | #462 | #19 | #6 |
| Beauty · World | #61 | #289 | #374 | #21 | #38 | #1,719 | #93 | #28 |
| Beauty · United States | #21 | #55 | #38 | #9 | #20 | #490 | #17 | #12 |
| Beauty · New York | #2 | #7 | #5 | – | – | #27 | – | – |
| Beauty · New York | #2 | #7 | #5 | – | – | #23 | – | – |
| Makeup · World | #46 | #157 | #120 | #18 | #29 | #854 | #35 | #19 |
| Makeup · United States | #19 | #35 | #21 | #8 | #19 | #236 | #9 | #11 |
| Makeup · New York | #2 | #5 | – | – | – | #12 | – | – |
| Makeup · New York | #2 | #5 | – | – | – | #12 | – | – |
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