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Melbourne, Australia Followers and statistics on 6 networks
Brand · Destinations & tourism · 
Australia · Melbourne ✎ Fix
Official website: visitmelbourne.com
#3Instagram · Destinations & tourism · Australia#3Facebook · Destinations & tourism · Australia#4,432All networks · Brands · World#25All networks · Brands · Australia
About Melbourne, Australia✎ fix
The official tourism brand for Melbourne, the capital of Victoria in Australia, also known by its traditional name Narrm. It promotes the city and the surrounding regional Victoria to visitors planning a trip. Its content centres on destinations and tourism, with insider tips, travel itineraries and inspiration for holidays and road trips. It covers food, wine and coffee, street art, outdoor escapes and sport, showing what there is to see and do across the city and the state. Everything is presented in English for an international audience.
Written automatically from public posts.
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Accounts✎ fix
| Account | Followers | Share | 19 days | 30 days | Open the account | |
|---|---|---|---|---|---|---|
| Melbourne, Australia · Instagram@visitmelbourne · 5,781 posts | 1.3M | 42 % | ↗ | |||
| Visit Melbourne · Facebook@visitmelbourne | 1.18M | 38 % | ↗ | |||
| Melbourne, Australia · X@melbourne · 24,858 posts | 404K | 13 % | ↗ | |||
| Visit Melbourne · TikTok@visitmelbourne · 5.69m likes | 208K | 6.6 % | ↗ | |||
| Visit Melbourne · YouTube@visitmelbourne · 78.6m total views | 19.9K | 0.6 % | ↗ | |||
| Visit Melbourne · Pinterest@visitmelbourne | 7,728 | 0.2 % | ↗ | |||
Total followers over 19 days
+2,377 since Oct 26, 2026
All rankings✎ fix
Rank in every ranking where they appear, network by network.
| Ranking | X | TikTok | YouTube | All networks | |||
|---|---|---|---|---|---|---|---|
| World | #28,817 | #24,926 | #17,602 | #130,241 | #317,004 | – | #4,432 |
| Australia | #177 | #214 | #122 | #994 | #3,738 | – | #25 |
| Victoria | #7 | #15 | #4 | #88 | #177 | – | #3 |
| Melbourne | #7 | #15 | #4 | #86 | #175 | – | #3 |
| Melbourne | #7 | #15 | #4 | #86 | #175 | – | #3 |
| Travel · World | #330 | #602 | #132 | #1,794 | #5,194 | – | #165 |
| Travel · Australia | #5 | #8 | – | #21 | #108 | – | #4 |
| Destinations & tourism · World | #132 | #253 | #46 | #504 | #1,431 | – | #51 |
| Destinations & tourism · Australia | #3 | #3 | – | #6 | – | – | #3 |
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