AlphaTauri Followers and statistics on 4 networks

Established in the mid-2010s as a standalone brand under the Red Bull umbrella, this Austrian label focuses on functional fashion, combining pioneering textile technologies with considered design. Its collections span fashion and streetwear, with clothing and sneakers that aim to keep style and sophistication intact while remaining practical to wear. The brand also has ties to motorsport, which shows in its sporty aesthetic. Online, it shares product showcases, lifestyle imagery and design-led content.

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