H&M Followers and statistics on 5 networks

Brand · Fashion boutiques · Sweden ✎ Fix

Official website: hm.com

#1Facebook · Sweden #1Instagram · Fashion · Sweden #48All networks · Brands · World #1All networks · Brands · Sweden

total followers 88.5M

41.7M 38.1M 6.45M 1.58M 613K

6.45M 1.58M 613K

About H&M✎ fix

H&M is a Swedish fashion retailer that has been serving shoppers since the late 1940s. The company designs and sells clothing for women, men and children, along with accessories, footwear, beauty products and home items, offered through physical stores and online shopping.

On social networks the brand shares outfit inspiration, seasonal collections, runway and styling ideas, and music and lifestyle content. Its channels also highlight its commitment to more sustainable fashion and offer a way for customers to ask questions and get in touch with customer service.

Written automatically from public posts.

Accounts✎ fix

	Followers	Share	Open the account
H&M · Facebook@hm	41.7M	47 %	↗
H&M · Instagram@hm · 600 posts	38.1M	43 %	↗
H&M · X@hm · 14,108 posts	6.45M	7.3 %	↗
H&M · TikTok@hm · 20.8m likes	1.58M	1.8 %	↗
H&M · YouTube@hennesandmauritz · 28.6m total views	613K	0.7 %	↗

Total followers over 14 days

+8,692 since Nov 1, 2026

88.6M88.5M

Nov 1Nov 3Nov 5Nov 7Nov 9Nov 11Nov 13

All rankings✎ fix

Rank in every ranking where they appear, network by network.

Ranking	Facebook	Instagram	X	TikTok	YouTube	All networks
World	#226	#243	#807	#26,305	#60,513	#48
Sweden	#1	#2	#3	#29	#174	#1
Fashion · World	#20	#12	#13	#612	#524	#10
Fashion · Sweden	#1	#1	–	#1	–	#1
Fashion boutiques · World	#9	#5	#5	#272	#126	#4
Fashion boutiques · Sweden	#1	#1	–	#1	–	#1

CALLA
282K

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