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Zalando is an online fashion and lifestyle retailer based in Berlin, founded in the late two-thousands and now one of the largest online shops in Europe. Its store brings together clothing, shoes and accessories for women and men from a wide range of international labels, alongside its own collections.

The company positions itself around helping people feel confident in how they dress, and it presents itself as a place to find inspiration as well as to shop. Its online presence is built around seasonal campaigns, styling ideas and lookbook-style videos, with practical fashion how-to content and casual and sportswear looks. Customers are also invited to share their own outfits, which keeps a steady stream of everyday style inspiration across its channels. Content is published mainly in English and German for a German and wider European audience.

Written automatically from public posts.