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VP Records is a record label and music channel devoted to reggae and dancehall, with a catalogue that also reaches into soca, hip-hop and wider Caribbean sounds. It was founded in Queens, New York, in the late 1970s by a Jamaican family and grew out of Kingston, Jamaica, becoming a major force in spreading Jamaican music and culture worldwide. The label has released thousands of albums, singles and compilations, including long-running series such as Reggae Gold, Soca Gold, Strictly The Best and Riddim Driven, and has received many Grammy nominations. Its roster has included artists like Sean Paul, Shaggy, Buju Banton, Busy Signal, Sizzla and Beres Hammond. Online, it shares music videos, short clips of dancehall and reggae performances, freestyles, throwback footage from earlier decades and concert and documentary material, mostly in English.

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