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Japanese author, entrepreneur and fitness enthusiast who built a large following by combining muscle training with advice on mental wellbeing. He is known for the idea of "mental fitness", the notion that the mind can be trained like the body through habits, mindset and daily practice. His content covers handling stress and anxiety, keeping motivation high, managing anger, improving relationships and building self-esteem. He shares short motivational messages for a quick positive boost as well as longer videos that explain practical methods step by step. He has written books that have sold in large numbers and is a co-founder of several ventures in the health and lifestyle space. He also hosts a radio-style show about feeling at your best. His message centres on the idea that a healthy body and a strong mind together lead to a happy life, and he presents himself as a kind of personal trainer for the mind. After spending his school and university years in the United States, he now speaks to a Japanese-language audience.

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