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Sweetwater is a United States retailer of music technology and instruments, serving musicians, producers and sound professionals since the late 1970s. It sells guitars, basses, drums, keyboards, synthesizers, studio recording equipment and live sound gear, and pairs the products with personalized guidance from knowledgeable staff. Its online channel shares gear launches, product deep dives, artist stories and recording techniques. It also offers practical instruments and lessons content, with how-to guides and tutorials for players of guitar, bass, drums, keyboards and DJ equipment.

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