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500 Most Followed Apps & Software Accounts on Instagram Worldwide

1,018 apps & software accounts ranked by followers on Instagram worldwide. YouTube leads with 30.4M followers, ahead of TikTok (24.8M) and Emilio (18.7M). November 2026 ranking, updated weekly.

1,018 accounts rankedTotal audience: 331MUpdated November 14, 2026

RankNameFollowers14 days
1 = YouTubeUnited States
@youtube · Brand		 30.4M
2 = TikTokUnited States
@tiktok · Brand		 24.8M
3 = Emilio
@emiliovmartinez · Content creator		 18.7M
4 = FacebookUnited States
@facebook · Brand		 7.88M
5 = Adobe Photoshop | San Jose CAUnited States
@photoshop · Brand		 6.29M
6 = TwitchUnited States
@twitch · Brand		 6.01M
7 = WhatsAppUnited States
@whatsapp · Brand		 5.5M
8 = MicrosoftUnited States
@microsoft · Brand		 4.56M
9 = PicsartUnited States
@picsart · Brand		 4.44M
10 = Xiaomi HyperOS
@xiaomihyperos · Brand		 3.41M
11 = PinterestUnited States
@pinterest · Brand		 3.29M
12 = TikTokBrazil
@tiktokbrasil · Brand		 3.19M
13 = Adobe Creative CloudUnited States
@adobecreativecloud · Brand		 3.12M
14 = TikTok IndonesiaIndonesia
@tiktokofficialindonesia · Brand		 2.99M
15 = Cristian Rojas RodriguezColombia
@cristianridzer · Content creator		 2.68M
16 new PREQUEL™
@prequelapp · Brand		 2.65M
17 ▼ 1 CanvaUnited States
@canva · Brand		 2.65M
18 ▼ 1 DiscordUnited States
@discord · Brand		 2.63M
19 ▼ 1 WindowsUnited States
@windows · Brand		 2.57M
20 ▼ 1 NGL
@ngl.app · Brand		 2.37M

How the score is calculated