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Proximity is an American music channel and label-style outlet devoted to electronic dance music, known for introducing listeners to new tracks they have not yet heard. It shares a steady stream of releases across genres such as deep house, progressive, pop-leaning dance and vocal electronic music, mostly in English. The channel works as a showcase for emerging and established producers and DJs from the electronic and DJ scene. Artists are invited to submit their own music for a chance to be featured, which makes it an open doorway for newcomers as well as a regular destination for fans of dance music. Beyond uploads and playlists, it also covers music events and sells branded merchandise. Based in the United States, it reaches an international audience through video, streaming playlists and live broadcasts.

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