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Nubank Followers and statistics on 6 networks
Brand · Banking & insurance · 
Brazil · São Paulo ✎ Fix
Official website: nubank.com.br
#1Instagram · Banking & insurance · Brazil#1TikTok · Banking & insurance · Brazil#799All networks · Brands · World#40All networks · Brands · Brazil
About Nubank✎ fix
Nubank is a Brazilian financial services company based in São Paulo, known for its digital approach to banking. It offers a credit card, a digital account with debit functions and other everyday money products aimed at people who prefer to manage their finances from a phone rather than at a branch.
The company is widely recognised for its purple branding, which its audience affectionately calls the little purple one. Online, it shares news about its cards and account features, explanations of how to use them, and lighter lifestyle-oriented content. Its communication is in Portuguese and often has a friendly, informal tone. Its tagline, roughly meaning making it count, appears across its channels, and it also invites people to follow its blog and other networks for the latest announcements.
Written automatically from public posts.
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Accounts✎ fix
| Account | Followers | Share | 18 days | 30 days | Open the account | |
|---|---|---|---|---|---|---|
| Nubank · Instagram@nubank · 1,271 posts | 3.74M | 30 % | ↗ | |||
| Nubank · TikTok@nubank · 29.7m likes | 2.78M | 22 % | ↗ | |||
| Nubank | São Paulo SP · Facebook@nubank | 2.5M | 20 % | ↗ | |||
| Nubank · YouTube@nubank · 2.2b total views | 2.24M | 18 % | ↗ | |||
| Nubank · Threads@nubank | 746K | 5.9 % | ↗ | |||
| Nubank · X@nubank · 508,069 posts | 639K | 5.1 % | ↗ | |||
Total followers over 18 days
+120K since Oct 28, 2026
All rankings✎ fix
Rank in every ranking where they appear, network by network.
| Ranking | TikTok | YouTube | Threads | X | All networks | ||
|---|---|---|---|---|---|---|---|
| World | #7,779 | #13,708 | #11,812 | #18,192 | #1,799 | #12,048 | #799 |
| Brazil | #759 | #551 | #487 | #1,179 | #281 | #590 | #40 |
| São Paulo | #48 | #43 | #39 | #61 | #20 | #37 | #5 |
| São Paulo | #36 | #32 | #33 | #38 | #18 | #31 | #4 |
| Business & finance · World | #148 | #134 | #337 | #173 | #39 | #468 | #38 |
| Business & finance · Brazil | #19 | #7 | #13 | #19 | #11 | #16 | #4 |
| Business & finance · São Paulo | #5 | – | #5 | #2 | – | – | – |
| Business & finance · São Paulo | #4 | – | #5 | – | – | – | – |
| Banking & insurance · World | #3 | #3 | #81 | #10 | #1 | #37 | #6 |
| Banking & insurance · Brazil | #1 | #1 | #4 | #3 | – | – | #2 |
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