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Lululemon is a Canadian athletic apparel company, known for yoga clothing and activewear designed for training, running and everyday movement. The brand is part of the wider fitness and wellness world, with a focus on yoga, meditation and an active, mindful lifestyle. Its online presence mixes product showcases with content about movement, mindfulness and community, and it also uses its channels to answer questions and support customers. Founded in Canada, the company sells its clothing and accessories through its own stores and online, and it regularly features events, ambassadors and workout ideas that tie into its sweat-and-wellness philosophy.

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