BT21 Followers and statistics on 4 networks

BT21 is a South Korean character brand created by the members of the band BTS in collaboration with the messaging company LINE Friends. It is built around a cast of original characters, including Tata, Van, Koya, RJ, Shooky, Mang, Chimmy and Cooky, each designed by a different member of the band. The brand tells the story of Prince Tata, who travels from Planet BT to Earth with his guardian robot Van and gathers a team of like-minded friends in the hope of becoming a star known across the universe.

Beyond the story, BT21 works as a licensed design and merchandise line, with plush toys, stationery, clothing, accessories and everyday goods sold in shops and online. Its online presence mixes animated shorts, character artwork, product announcements and collaborations, written mainly in English and Korean. It sits at the crossroads of celebrity fan culture, illustration and character design, and is aimed at fans of the band and of cute characters alike.

Written automatically from public posts.