あいり Followers and statistics on 2 networks

Airi is a Japanese beauty and lifestyle video maker in her forties who shares makeup tutorials, fashion ideas and everyday shopping finds from the point of view of a housewife. Her videos often test affordable cosmetics and styling tools, such as concealers, eyebrow products and hair irons, and walk through simple techniques for eye makeup and curls. She works under the motto that smiles are contagious, and she aims to show women of her own generation that life in the forties can be enjoyable, while encouraging those approaching that age. She also writes about her experience of becoming a mother later in life, and has launched her own beauty project alongside her online work. Her content is in Japanese and is aimed at an audience interested in makeup and practical style in Japan.

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